The question of whether Russell Brand can be an ideology was brought up by one of my students in media studies one day, several years ago, when we were discussing the ideology. In order to help and bring you into the picture, ideology is a set of beliefs hold by an individual, group or society taken as granted, but which might not be true at all.
For instance, to give you an example, when I was born, on the 10th of July (which is a month of cancer) during the year of Dragon (I prefer to keep my age as a secret), it was in the socialist country of the Soviet Union, which was busy building communism at that time. I wasn’t questioning the ideal, of course not, because it was and still is, the best system that a society can have in utopia. To each, according to their needs, as Marx would say. In reality, however, this system is the absolute opposite of truth, since humans are too greedy to be able to ever make it happen, and some make more efforts than others, and thus, do deserve more. But everyone should have an equal chance, yes, certainly so!
Moving back to the UK, or most other countries in the west, we live in the capitalism, which is presented to us as the prefect structure, since we can all try to make money, appear on the X-Factor (in theory, of course) and try to lure beauty industry into believing that we are the next top model. Do you understand? We are sold some kind of utopian dream, that is hard to find in the reality of our daily lives.
And so, when the student asked me about Russell Brand and whether he can be analysed as an ideology, I have to say, I was smitten and for a couple of seconds even lost my voice.
My first (internal dialogue) reaction was: WHAT? Followed by (still internal dialogue), I have no ‘f’ clue, and then arriving at the obvious conclusion that most of my students are simply geniuses.
I mean, who could ever think of Russell Brand as an ideology? He is a Brand, not an ideology!
But, that question had been chasing me for the whole week then, to an extent that I researched it rigorously. The thing is, I was curious about Russell Brand before, because I remember that day when I was skipping some boring presentations at a conference, and since no other interesting shops were in the proximity I went to the local academic bookshop. And here it was, that ‘Revolution’ book by Russell Brand, occupying the most prominent place, at the centre of the shop, storing hundreds of copies.
In all honestly, I was surprised to see it because I knew of Russell Brand as a comedian, and seeing him getting into politics with some hint at Marxism, stopped me on my track and I almost bought the book, but then remembered that I had to go back to the conference and a bag of purchase from a bookshop would betray me as the biggest procrastinator.
However, I did subscribe to his channel on Youtube and watch him occasionally, because I do find him funny and he has quite refreshing and interesting view on politics. As quoted from Wikipedia, “British commentator Joan Smith dismissed Brand as the “canny self-publicist” who indulges in “waffle about ‘revolution'” as “one celebrity, I’m afraid, who’s more idiot than savant.”
But I disagree with such criticism! It might be that Joan Smith is an idiot herself. For instance, if Russell Brand actually voted (he encouraged sabotaging elections for a number of times), he could indeed become an ideology, especially if he delivers on his promise ‘We’ve got to do something’ and does shake up the current prevailing thinking that we live in some sort of democracy. He is also a very nice and kind man, and all the money from the book (Revolution) went to charity. And looking at his date of birth, 14th of June 1975, he has all the chances to become a politician. His year of birth is the Rabbit, and according to the Chinese, rabbits can make great career in the political sphere. His month of birth represents Gemini, who are natural leaders and end up with a lot of followers.
So, yes, let’s watch this space in terms of Russell Brand becoming a leader of some new political party.
I do strongly advise you to listen to him on his Youtube channel, and especially his views on the current Corona crisis, are intelligent and well-thought. It is also funny to listen to him, because he does remind us of the obvious truths that we can simply observe, when we aren’t sure about the facts, distorted to us by the current media landscape. On the question of whether there is a climate crisis, Brand subtly reminds us that ‘’it is getting a bit hot for January’’.
I like Russel Brand.