Is Russell Brand an ideology?

The question of whether Russell Brand can be an ideology was brought up by one of my students in media studies one day, several years ago, when we were discussing the ideology. In order to help and bring you into the picture, ideology is a set of beliefs hold by an individual, group or society taken as granted, but which might not be true at all.

For instance, to give you an example, when I was born, on the 10th of July (which is a month of cancer) during the year of Dragon (I prefer to keep my age as a secret), it was in the socialist country of the Soviet Union, which was busy building communism at that time. I wasn’t questioning the ideal, of course not, because it was and still is, the best system that a society can have in utopia. To each, according to their needs, as Marx would say. In reality, however, this system is the absolute opposite of truth, since humans are too greedy to be able to ever make it happen, and some make more efforts than others, and thus, do deserve more. But everyone should have an equal chance, yes, certainly so!

Moving back to the UK, or most other countries in the west, we live in the capitalism, which is presented to us as the prefect structure, since we can all try to make money, appear on the X-Factor (in theory, of course) and try to lure beauty industry into believing that we are the next top model. Do you understand? We are sold some kind of utopian dream, that is hard to find in the reality of our daily lives.

And so, when the student asked me about Russell Brand and whether he can be analysed as an ideology, I have to say, I was smitten and for a couple of seconds even lost my voice.

My first (internal dialogue) reaction was: WHAT? Followed by (still internal dialogue), I have no ‘f’ clue, and then arriving at the obvious conclusion that most of my students are simply geniuses.

I mean, who could ever think of Russell Brand as an ideology? He is a Brand, not an ideology!

But, that question had been chasing me for the whole week then, to an extent that I researched it rigorously. The thing is, I was curious about Russell Brand before, because I remember that day when I was skipping some boring presentations at a conference, and since no other interesting shops were in the proximity I went to the local academic bookshop. And here it was, that ‘Revolution’ book by Russell Brand, occupying the most prominent place, at the centre of the shop, storing hundreds of copies.

In all honestly, I was surprised to see it because I knew of Russell Brand as a comedian, and seeing him getting into politics with some hint at Marxism, stopped me on my track and I almost bought the book, but then remembered that I had to go back to the conference and a bag of purchase from a bookshop would betray me as the biggest procrastinator.

However, I did subscribe to his channel on Youtube and watch him occasionally, because I do find him funny and he has quite refreshing and interesting view on politics. As quoted from Wikipedia, “British commentator Joan Smith dismissed Brand as the “canny self-publicist” who indulges in “waffle about ‘revolution'” as “one celebrity, I’m afraid, who’s more idiot than savant.”

But I disagree with such criticism! It might be that Joan Smith is an idiot herself. For instance, if Russell Brand actually voted (he encouraged sabotaging elections for a number of times), he could indeed become an ideology, especially if he delivers on his promise ‘We’ve got to do something’ and does shake up the current prevailing thinking that we live in some sort of democracy. He is also a very nice and kind man, and all the money from the book (Revolution) went to charity. And looking at his date of birth, 14th of June 1975, he has all the chances to become a politician. His year of birth is the Rabbit, and according to the Chinese, rabbits can make great career in the political sphere. His month of birth represents Gemini, who are natural leaders and end up with a lot of followers.

So, yes, let’s watch this space in terms of Russell Brand becoming a leader of some new political party.

I do strongly advise you to listen to him on his Youtube channel, and especially his views on the current Corona crisis, are intelligent and well-thought. It is also funny to listen to him, because he does remind us of the obvious truths that we can simply observe, when we aren’t sure about the facts, distorted to us by the current media landscape. On the question of whether there is a climate crisis, Brand subtly reminds us that ‘’it is getting a bit hot for January’’.

I like Russel Brand.

Born in Russia, born into a privileged family

Before I re-launch myself into the 1990s in Russia, quite remarkable time by all standards, I should probably tell more about myself.

I was born in the 1970s (more towards the 1980), to an interesting family. My mum, originally from Saint-Petersburg, had met my dad when they both studied at the University of Friendship of People, very famous place, where lots of international students came to study. From my mum’s side, it was always a family of teachers and academics. My grandma, her mum, was a daughter of a headmistress of a gymnasium, while my granddad, her dad, was a professor of geology at the same university. At home talks around the dinner table were always around philosophy, books, theater pieces to visit, music to discover, students to help. My granddad was so popular among students that some of them would show up on occasions for tea, just to have a chat with him around matters that mattered. There was also a secret within a family, which became less dangerous under Gorbachev, such as that my great granddad on the side of my grandma was a baron who had left his relatives in Russia all his fortune, by the letter with notification was well-hidden and never shown to the authorities, to avoid being sent to Gulag.

On the side of my dad, it was the Cossack’s gene. His parents run a beautiful farm in the south of Russia, where I would spend most of my summers. It was a truly amazing place, built from scratch by the hands of my granddad. He had met my grandma in a remote village in Ural, where he was sent because he had come as a prisoner from Germany after the second world war, and under Stalin, back in the Soviet Union, all prisoners were sent to such ‘installments’, remote places in the middle of nowhere, to build entire towns from scratch for the benefit of the country. My grandma’s family was also sent to such a place due to some black spots in the biography of the family, with their fault being that her dad, my great-granddad, was the head of the Baptiste Christian church in whole Caucasus area of Russia. But I will come back to that story in due term, for now, I want to just say that my granddad, once he and my grandma returned to his land, the Cossack village, destroyed and taken away by the Soviets, built two houses, and created an amazing farm, where even grapes could grow, and we had our own wine, and fresh fruits each summer.

They had three sons, with my dad being the middle one. He wanted to study in Moscow, and he achieved that. By the time I was born, both he and my mum worked at the University of Friendship as lecturers, and we lived in the best area of Moscow, known as ‘Yogo-Zapandii’ area, now popular among the Russian celebrities.

Our apartment had only two rooms, and was on the sixteen floor. There was something wrong with that place, but till today, I am not sure exactly what, apart from a weird dream I had once, that I was reborn there following a very difficult, terrifying life. I also saw the devil there for the first time, staring at me outside the window when I was sleeping in my cot, at the age of 2 or three. My parents reassured me that it was just a bad dream, and I tried to believe them for a while, but of course, I know now, and probably always did, that what I see and hear, is indeed real, as scary as it sometimes can be. I have to add here that the first appearance of the devil in my life was how he is often portrayed in references to the Bible, even if I wasn’t really afraid, just curious and amazed. Parents and adults would always say that all that wasn’t real, but I kind of, made to myself a note, at the age of 2 or three, that they could be wrong sometimes, and magic is real, and one didn’t even need to try, to see its manifestations on a daily basis.

Some strange problems with our apartment apart, I was born into a privileged family by that times standards. Everyone was an academic, I would go to one of the best schools in Moscow, and we always had nice food, and holidays in either Latvia or Crimea. I spent my summers in the Cossack village, helping on the farm (you can read about my summers in here), and was blessed with great friends, and lots of opportunities to express myself, such as learning French, practicing piano, ice-skating, and many other beautiful and really not mundane things.

But then, everything changed in the 1990s when Yeltsin came to power, and Soviet Union collapsed, becoming a monster in the eyes of all those who weren’t born here, and that image influenced also those who were born there, like I was.

And that’s why I probably talk about the 1990s so much. It was the time that something really bad happened to my native country, and when I go back there, I still see the manifestations of what went wrong then. The wild capitalism became an ideology as if it’s a must, a prominent way for people to live their lives. But it isn’t the best ideology, far from it. When I was growing up, under the socialism, everyone had food on the table, and children run happy outside, because there were no worries and everyone was more or less equal, even when one was born into a privileged family.

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Moscow and the arrival of capitalism

I was a teenager when the Soviet Union collapsed and suddenly I found myself in a new country and in a new regime.

As things go in life, when you have to live through the unbelievable, you adjust pretty quickly, especially when you are young.

Still, the changes that my country was undergoing right before the collapse, and after, were remarkable.

It started with the emergence of ‘lareks’, the small ugly compact boxes decorating almost every street in Moscow, selling stuff. These were the first visible signs of capitalism, offering everything from coca-cola, mars chocolate, and spirits to tampons and cigarettes.

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(example of Larek)

No one was even thinking of checking for age, and together with my best-friend, Masha, we took advantage of this new development at once. We would stroll to one of such shops after school, buy coca-cola and cigarettes, and then stroll to the McDonald restaurant in the centre of the city for more ‘delights’. It was the first real fast-food event in our city, and therefore, very noticeable. The queue to the place would stretch for a kilometer, with people eager for the Big Mac and apple pies. Masha and I were still at school, we had plenty of time, and so, spending an hour at least in a queue, was really a minor matter, considering the joy of discovering McDonald when you are fourteen/thirteen, the age which is so easily corrupted by the allure of fast, unhealthy food. We would go for the big mac meal, together with milkshakes, and apple pies, barely able to walk after each feast at the ‘restaurant’. Smoking our cigarettes bought at the ‘larek’ as a complimentary measure following the escapade to McDonald, we would make plans for our new discoveries, ‘things to follow, to try’.

bbc world first macdonalds

The world suddenly turned upside down, and for Masha and me, it represented new undiscovered adventures. Everything seemed possible, everything was allowed. There was no one to explain that cigarettes were bad, or that fast-food was unhealthy. We could do anything we wanted, and when you are at that daring age of fourteen, you, obviously, dare to pursue the temptations.

I remember the day when we first entered the casino in the centre of Moscow, situated at the prestigious hotel in the centre. Our aim was really unclear, we didn’t plan any playing or betting, but we wanted to have a look. Having established that anything, absolutely anything was possible in our new brand world, called the ‘capitalism’, we started to push the boundaries to a tricky and often, dangerous extent.

We wanted to be clever, we wanted to be smart. We were too young for the grown up world in its whole glory, but the truth was clear to our eyes: in the new regime, under the new ideology, the crown belonged to those who overcame the rules, bent them, and went for what they wanted. At that time we wanted to be among the grown-ups, and thus, we went to where the adults had fun. The adults who seemed to rule the new world, based on money and status. That first entrance to the casino was our first appearance among the cool ones, and since it had worked (we got the entry), we tried all other, prestigious and luxurious places.

Masha and I would dress in what we judged to be smart clothes, while in reality, it was what most of Moscow was wearing at that time. Clothes were still rare, at least, interesting, clothes, but I was luckier than others because my mum worked in Italy then and would bring me good stuff, while Masha had extremely resourceful mum.  Masha, would simply borrow her sophisticated, beautiful dresses.

We would turn up at the entrance to the casino or the most prestigious club for foreigners, and play a game of getting in. Bouncers were strict, because these places were reserved strictly for the nouveu-riches or wealthy foreigners, and thus, we would start speaking French with Masha hundreds metres before approaching the bouncers. We attended a French school in Moscow, you see.

“Hello,” I would say to the bouncer, smiling in a conspiratory matter, as if I was about to unveil a bombshell. “This is the famous singer, Margerite Condounois, coming directly from Paris. I am her translator,” I would point towards Masha, leaning towards us as if she couldn’t understand a word, and then switch to a whispering mode to continue with my tale, “Miss Condonois is incognito here, to look at how the locals live, to relax little bit, so, please, make sure, it stays private,” I would then slip a note of some roubles into the hand of a bouncer, and proceed to the entrance. The money was very little (less than a pittance for a tip), because we didn’t have any, but it worked each and every time. Wherever we went, we were let in.

Now in retrospect, I think it worked because of the obvious lie. We looked too young to be international stars or translators, and on top of it, Masha looked way too Russian (distinctive Russian cheeks and blue eyes) , while it was me who could pass for a French, with some difficulties. And because of such a visible ‘oversight’ in our story, we were allowed to proceed, since the bouncers and security always believed in what we were saying. The opposite could pass for a truth, in case we were lying, that was their assumption.

As a result, Masha and I, attended the best casinos, restaurants, clubs, theatre performances, managed to get into the ‘White House’ twice, and into a private party of an oligarch in the making. Masha even went on stage to perform some songs in French (she could indeed sing), and we ended up being paid on several occasions.

We exited the narrative of the life of the glory and the rich, when we both realized that we were after different things. We wanted to study, to be independent, to discover the world, to read books, and to remain young, care-free girls for longer, instead of turning into ‘gold-diggers’.

As a result, despite the absolute madness of that times, I am also grateful that I discovered the inside of it, the inside of what it means when one lives one’s life based on money, power, and more money. Each time Masha and I succeeded to enter the world of the powerful and wealthy, it led to a terrible disappointment. There was nothing of real interest there, no real discussions, no interesting talks, no spontaneity. No philosophy, no deepness, no soul, and no real laughter. We looked, we observed, and we made our minds. We wanted to remain in that old world, in that space in between the ideologies, where feelings, people, and soul discovery mattered more than one’s bank account.

Ironically, we remained true to our convictions, where life is interesting on a daily basis, when you look for something deeper than money and status.

masha and me

(The view of Moscow with my best-friend Masha, five years ago)